I remember the first time I put a jungle curry on the menu at Farang. A few customers looked at it like I'd made a mistake. Now those same customers come in and ask for more chilli with it.
I've been cooking Thai food in London for fifteen years. For most of that time I was having the same conversation. Thai food is more than pad thai and green curry. Give it time. The time is now.
Pad Thai is not Thai food. Or rather, it is, but it's about as representative of Thai cooking as a fish finger is of British cuisine. After nine years running Farang, I'm done being polite about it.