The call came on a Tuesday. The Royal Thai Embassy wanted to know if I'd be interested in cooking a demonstration for Thailand's Prime Minister during her official UK visit. I said yes before I'd finished reading the sentence.
The fishmonger texts me at dawn. Not every morning, but often enough that I check my phone before I've had a coffee. Sometimes it's a load of British mackerel just landed. That's what working with suppliers who care actually looks like.